My job, while I found it creative in certain ways, was not an "artistic" path so I kept these two identities separate. I didn't believe someone would take my advice on strategic planning or a financial pro forma I built as seriously coming from "an artistic type". Likewise, I didn't believe people would take my art seriously coming from "a finance guy" **. So I built an alter-ego - my creative masked crusader, my artistic superhero identity: Tanner Hasse. Tanner is my middle name and Hasse is my mom's maiden name and the side of the family the "artists" come from. Through this I could create my art and remain mild-mannered Chase at work. Sort of branding each product of mine.
Recently, however, I got to talking with several friends and close personal advisors. People that knew me from work found it so interesting I was also an artist. When I met people outside of work they were often surprised at what I did in my career. Both ways it made the other more interesting. I realized that the story for my art comes from who I am as a whole as does my approach at work.
The artist in me teaches the analyst; and the analyst in me teaches the artist.
So I felt it was important to re-brand myself as the
weird unique blend that I am. One clear, consistent message.
Hopefully the art is more interesting now understanding the place it comes from and the balancing act that produces it.
**most people viewed everyone in a suit at our office "a finance guy" even though I never worked in finance at that job